Links act as a vote of confidence for your website to help it rank and appear on the SERPs. To build a decent link profile, many people resort to buying links through different means. But all links are not created equal and sometimes, buying links can do more harm than good.
So, how do you buy permanent backlinks with long-lasting results, and should you even be doing it? The answer depends on your definition and process of ‘buying links.’
Properly assessing the links against your minimum criteria, choosing outreach over renting links, and steering clear of shady link building offers are just some of the many ways to attain lasting backlinking results.
Naturally, there’s a lot more that goes into successful link building than what we’ve just mentioned. Read on to learn more about the risks and rewards associated with buying links and how to engage in thoughtful link building that aligns with Google’s Terms of Service.
How to Buy Permanent Backlinks?
The truth is: link building is not easy and there’s no ‘get links quick’ scheme you can follow. Links that are worth investing in are mostly ones that originate from a lot of hard work in the form of natural link building or outreach.
When we talk about buying links, we’re referring to the editorial fees or placement costs charged by most websites these days. You can also add the cost of link building agencies, your staff, and software tools to these expenses.
Even with this in mind, it’s easy to fall prey to nefarious link building schemes online.
Here are some ways to ensure that you buy links that are effective, low-risk, and provide long-term results:
Assess the Quality and Reliability of the Links
It’s common knowledge that quality trumps quantity when it comes to link building. Consequently, the first order of business is to assess the quality and reliability of links against your minimum criteria.
To simplify this vetting process, we have divided links into two types: Links worth buying and links to steer clear of.
What kind of Links are Worth Buying?
Since links are supposed to be a vote in your website’s favor, they should come from a trustworthy and reliable source. As a general rule, high-quality links that provide the best results are dofollow, belong to a high authority website, and are relevant to your niche.
However, this can be quite subjective and may depend on your starting metrics. Apart from targeting genuine sites with good traffic, you should go for ones with a higher Domain Rating (DR) than yours. But if you’re starting at DR 0 then you can opt for any DR and prioritize relevancy while choosing your links.
Links to Steer Clear Of
Just like high-quality backlinks can benefit your rankings, bad backlinks have the exact opposite effect. You generally want to steer clear of spammy links from low-authority websites that can harm your rankings.
You will encounter a bunch of schemes from retail websites that offer links at fixed prices. These are often Private Blog networks (PBNs) which carry a lot of risks and lose their value over time.
While it may seem like an easier way to build links, it’s not a sustainable long-term strategy. In fact, it can increase your risk profile as it doesn’t align with Google’s Terms of Service.
The Link Buying Criteria
While every business has different link building requirements, you can still create a general checklist of rules to assess the quality of a backlink.
Check your links for:
Relevancy: Google gives a lot of importance to relevancy. Try to stay within your niche to get the best results out of link building.
Quality of Content: The quality of the content can speak volumes about how trustworthy and reliable a website really is.
Domain Authority and Domain Rating: Go for websites that have a DA and DR that’s greater than your own or more than 20 or 30 at least.
Anchor Text Relevance: The anchor text profile should be balanced with relevant anchor texts.
Author Profile: Check if the authors actually exist or if the site uses fake profiles.
Consult a Reliable Link Building Agency
The world of link building can be quite difficult to navigate, especially if you don’t have much experience in the field. It can be difficult to tell what you’re really signing up for when you approach link building opportunities that involve any kind of costs.
That’s why one of the best ways to build ethical links that you won’t get penalized for is by hiring a reliable link building agency. At Outreachmama we engage in thoughtful link buying through outreach to get permanent, long-lasting results for your business.
Buying Backlinks: Risk Vs. Reward
Do the rewards of link buying outnumber its risks? Let’s find out.
The Risks of Buying Links
Link builders have been playing a cat and mouse game with Google for years. By now, the search engine is pretty well versed at weeding out unnatural link building tactics. That’s why paying for links can sometimes be a slippery slope.
Before you engage in link buying, it’s important to know the following risks:
Penalties: Google is strictly against paid links and tends to penalize websites or links that don’t match their strict criteria.
Damage to Link Profile: Sometimes paid links from untrustworthy, low authority and spammy sites can do real harm to your link profile. This impacts your whole backlinking strategy and your rankings.
Wasted Investment: Link building is not cheap! In case you get penalized by Google for your paid links, all your investment might go down the drain.
Increased Risk in the Future: Even if you manage to pass under Google’s radar now, there’s no telling how long you can get away with it. When Google’s Penguin update wrecked the industry, many site owners got penalized for practices they engaged in many years ago. It’s not impossible to imagine that Google might strike down on such links again in the coming years. Going against the guidelines today can increase your risk profile for tomorrow.
The Rewards of Link Buying
If buying links is entirely bad then why are so many people doing it one way or the other? The answer lies in how rewarding it can be if done right.
Doing it right means going for high-quality, relevant, and trustworthy sources of links with good content while ditching the spammy ones.
In today’s day and age, there are a lot of reasons to engage in thoughtful link buying, some of these rewards include:
Simplifies Outreach: Paying the editorial fee for link placements and posts is just the way the industry works these days. With so many competitors willing to pay for links, it’s almost impossible to get free link building opportunities. In this way, paying that cost for guest posts, niche edits and more can help simplify your outreach efforts.
Provides Faster Results: Since outreach is simpler when you pay for those backend costs, you also get much faster results than you would with purely organic links.
You Can’t Compete Without It: The world of SEO is highly competitive with multiple businesses fighting to make their mark on the SERPs. If you’re not willing to invest in boosting your search engine rankings, multiple competitors will gladly take your place. The simple fact is: If you’re not investing in link building, you are risking being left behind.
It’s Not as Risky as it Used to Be: Since the past five years or so, the penalties and negative implications of paying for links have diminished significantly. Google no longer shuts down entire websites for engaging in paid link building. It’s partly due to Google’s increased focus on search intent. What matters most is that the ranking content matches the search intent.
Just like any other tactic, paid link building has its benefits and downfalls. By assessing the quality of your links, consulting a link building agency, and weighing the risks and rewards, you can build a long-term, permanent link building strategy.
If you follow the necessary steps and do it right, it can be almost impossible for Google to tell whether it’s a paid link or a natural one. And if you don’t do it at all, you might not have what it takes to compete in the industry.
Links act as a vote of confidence for your website to help it rank and appear on the SERPs. To build a decent link profile, many people resort to buying links through different means. But all links are not created equal and sometimes, buying links can do more harm than good. So, how do you … Continue reading "How To Buy Permanent Backlinks For Lasting Link Building Results"Read More
There was once a time when black hat SEO and spammy link building tactics reigned supreme. However, over the years Google has been slowly patching the loopholes in its algorithms. This has led many people to wonder whether link building is dead for good.
So, is link building really dead? The short answer is no. Link building may not be as straightforward as it used to be but it’s still instrumental to your website’s rankings and traffic. There may be a future devoid of link building but that’s not approaching anytime soon!
The next important question to ask is: How can you still make the most of link building in 2022? Read on to explore the merits of link building in the modern internet landscape and how you can stay on top of your linking game!
Is Link Building Dead For Good?
We’ve already established that link building isn’t quite dead and buried just yet. To elaborate on the ‘why’ and the ‘how’, let’s revisit the glory days of link building and what it has morphed into today.
Link Building Then: The Golden Age
At the turn of the century, links were more important than ever before. Paired with the right keywords, linking tricks worked like magic. Countless sites with highly irrelevant content popped up high on Google, ruining the search experience.
Seeing how unnatural links were used so successfully in the early 2000s, it wouldn’t be wrong to say that link building worked wonders. That was until 2012 when Google released a new Penguin update that dealt a massive blow to black hat link builders. This directly targeted low-quality linking strategies and rewarded websites with organic links and good content.
As sites that were solely propped up using black hat link building were devalued, Google pushed people to focus on what really mattered: quality.
Link Building Now: Quality Over Quantity
Today, content marketers have finally embraced a more consumer-friendly approach that prefers quality over quantity. That’s not to say that links hold no power anymore. It’s quite the opposite actually! Links are still a major ranking factor on Google.
To explain why it’s so difficult to decouple links from the ranking algorithm, let’s take a look at what link building actually implies. Google’s job is to list the most relevant resources for any given query. Links are essentially a vote in the website’s favor, making it easier for Google to find the most useful sites. The more high-quality links vote for your website’s relevance, the higher you will rank.
However, the definition of a high-quality link now includes the relevancy of the link. This means that there will be no one size fits all solution to your ranking problems. To rank higher, you need to target backlinks on outlets that your audience is invested in. Your links need to follow your goals, not the other way around!
Can You Improve your SEO with Link Building Alone?
When it comes to the visibility of your website, link building is still one of the most powerful SEO tactics available. In fact, according to a survey by Aira, 92% of marketers think that link building will remain a vital ranking factor in the next five years as well. But is a solid link building strategy the only thing you need to ensure success? The answer is no! Link building is simply one side of the coin.
The other side is high-quality content. When you’re focusing too much on your linking strategies, it can be easy to forget that the number one ranking factor for Google is useful, well-structured, and relevant content. Once you’ve tailored your content to perfection, the next thing to tackle is attaining high-quality links.
In short, keeping the quality over quantity rule in mind, link building pairs beautifully with amazing content to drive traffic and boost your rankings.
How to Channel the Power of Link Building in 2022
Google has gotten insanely good at identifying the majority of unnatural links that indicate black hat or gray hat tactics so they aren’t a viable option anymore.
Let’s take a look at which areas you should focus on in 2022 and how you can utilize the current digital landscape for SEO and marketing.
1. Experiment with New Content Mediums
In the age of social media and influencers, creativity is heavily rewarded. Putting all your eggs in one basket is simply not good enough. You have to innovate continuously and experiment with different mediums to create brand new opportunities.
The goal is to find link-worthy content ideas that cannot be easily replicated. Some good ideas include infographics, statistics, and graphs that provide bite-sized information in fun ways.
2. Make Valuable Connections
Modern link building is all about making meaningful and personalized connections with authors and publishers in the field. The days of cold emailing and spamming are gone. Instead of investing in mass outreach, you can get much better results with a more targeted approach.
Today you can engage relevant professionals through social media platforms such as Twitter. A good strategy is to start liking, retweeting, and commenting on posts by journalists and key figures in the industry. The more personalized your PR pitch is, the higher the chances of getting recognized.
3. Enter the World of Influencer Marketing
Believe it or not, influencer marketing isn’t only made for Instagram-worthy consumer brands. When it comes to link building, influencers carry a lot of untapped potential. Collaborating with these public figures can boost your visibility and get you the right kind of attention. The key is to target influencers whose audience might be interested in your content and services.
4. Leverage Popular Trends
In our digital world, trends and hot topics rise and fall at lightning-fast speeds. But if your timing is spot on, you can leverage trends to attract a lot of attention. This requires being up to date with trending topics across the web.
But tread with caution because trends can plummet as quickly as they skyrocket. You have to race against time to create campaigns before your content becomes irrelevant. If you’re too late, your idea might just be a big waste of investment.
5. Delegate to a Trustworthy Link Building Agency
With new trends popping up all the time, SEO can be a rocky landscape to navigate, especially if your agency isn’t well versed in the latest tactics. In such a scenario, delegating these important SEO tasks to a link building agency could be the way to go. With a link building agency taking care of your SEO needs, you can focus on what really matters: building your brand and accelerating growth.
If you’re looking for reliable link building services to take your website to the next level, you can find everything from blogger outreach to relevant guest posting and much more at Outreachmama. Check out Outreachmama’s services for a holistic link building experience.
The Future of Link Building
While those sneaky spam-filled links are no longer the norm, Google still uses links to determine the trustworthiness of a site.
In fact, Google’s strict policies have elevated link building to a more quality-focused and targeted approach. With so much competition and market saturation, content that sets itself apart and provides real value comes out on top.
As far as the future of link building goes, there are many diverging opinions. The bottom line is: Until Google finds an alternate source of determining authority, links are here to stay. Remember, quality over quantity is the motto for the decade and this applies to both your links and your content.
Links aren’t dead, they’ve just been given a new life!
There was once a time when black hat SEO and spammy link building tactics reigned supreme. However, over the years Google has been slowly patching the loopholes in its algorithms. This has led many people to wonder whether link building is dead for good. So, is link building really dead? The short answer is no. … Continue reading "Is Link Building Dead?"Read More