Is building powerful, long-lasting backlinks one of your top goals in 2022? It’s time to give guest posting a chance! Contrary to popular belief, this timeless strategy can still give you remarkable results if done right.
So, how do you buy guest posts the right way? The short answer is: through real relationship building. Simply acquiring guest posting opportunities in return for money shouldn’t be your go-to strategy anymore. For a more focused and effective approach, you need to build long-term, valuable relationships. Whether you achieve this by hiring an agency or training your in-house team depends entirely on you!
Follow along as we break down the best ways to buy guest posts through relationship building and prepare to make the most out of your guest posting strategy in 2022.
How to Buy Guest Posts for Long-Lasting Results?
Apart from boosting your reach and generating targeted traffic to your website, guest posts can have a host of SEO benefits as well. Despite all these virtues, guest posting takes a lot of hard work and dedication to get right. In short, money isn’t always going to help you score the best deals!
But if money isn’t the answer, then why pay for guest posts? When we talk about paid guest posts, we’re referring to the money you invest in professionals, tools, and services that help with relationship building. This is very different from paying for spammy guest posts that lose value over time and might come back to haunt your rankings.
If you want to invest in guest posting, start with relationship building or hire a reliable paid guest posting service that engages in real outreach.
Engage in Real Relationship Building
Much like any other strategy, you can’t throw money at guest posting to attain success overnight. If you want to build permanent backlinks with long-lasting results, you have to put in the work. This work comes in the form of real outreach and relationship building.
Relationship building is quite an old-school link building tactic that’s all about investing time into building valuable connections. These connections are forged as a result of providing real value and earning the trust of your customers, followers, and peers in the industry.
In this way, links earned through relationship building can truly stand the test of time, leading to long-term growth.
Train your Employees or an In-House Team
One way to get started with guest posting is to train your employees or build an in-house team for relationship building. Apart from the monetary investment, you might have to put in a lot of time to build your own or your employees’ skills. This can include the cost of training courses, hiring professionals, and purchasing various tools.
If you have decided to opt for this route, it’s time to take matters into your own hands. Here’s everything you need to do in order to master the art of scoring a guest post:
1. Do your Research
Before you approach a blogger or a publication with a guest post idea, it’s crucial to do your research. The key is to aim for quality over quantity. Sending out hundreds of generic pitches to every blogger in sight will not reap the results you’re looking for. Not only will this decrease your credibility, but it also increases the chances of being rejected by well-reputed blogs.
To prepare for your guest post submission for a particular blog, you should:
– Ensure that they accept guest posts and go through their policies and requirements.
– Take a deep dive into their blog to get a sense of their content, engagement, and how relevant their audience is to your niche.
– Go through the comments and audience feedback on the blog to understand what their audience likes.
– Check out what kind of writing style they prefer so you can tailor your content to suit it.
2. Choose a Winning Topic
Once you’ve put in the research you should be in the ideal position to decide some topics for your guest blog. Evaluate multiple content ideas on the basis of the writing style, niche, and audience inclinations. The success of this step depends upon how well you’ve analyzed and understood your target blog.
3. Write a Killer Pitch
Now that you have a solid topic to present, it’s time for the most important part: the pitch
Blog owners get thousands of emails each day selling the same, generic guest posting ideas. To attract their attention, you need to go big or go home. The perfect pitch is personalized, positive and checks all the right boxes for the publisher.
Here’s how you can nail your next guest posting pitch:
– Personalize the Email
– Praise Their Website
– Pitch the Idea
– Pitch Yourself
– End on a Positive Note
Want to pitch like a pro? Learn more about pitching for guest posts.
4. Follow Up Promptly
If you haven’t gotten a response to your pitch yet, don’t worry! Sometimes, your guest post submission can get lost in a sea of emails. It’s always good to check in with the bloggers for a quick follow-up to remind them of your submission. Make sure to be respectful instead of pushy or demanding and you’ll end up getting a response.
5. Promote the Guest Post
Your work doesn’t stop after your guest post has been accepted and published. The goal is to generate as much traffic and engagement as you can to leave an amazing impression on the blog owner. This can be done through leveraging your social media following, promoting the blog among your friends, and actively responding in the comment section.
Outsource to Paid Guest Posting Services
Building an in-house guest posting team or investing your own time into it isn’t the most feasible option sometimes. In that case, outsourcing to a paid guest posting service might be the golden ticket to success.
When you’re looking for reliable guest posting services, it’s important to analyze their process, offerings, and price structure. In short, you should know what you’re paying for. If the service is promising a couple of links for a suspiciously low price, chances are, they’re doing it through shady means. Always remember the golden rule: if it’s too good to be true, it probably is!
On the flip side, reliable guest posting agencies are transparent about their processes. In this case, you know where the links are sourced from and how. At OutreachMama, we engage in real relationship building for long-lasting growth. Your investment in such a service is going into building valuable, long-term connections instead of one-time links.
Here are some reasons why you may want to consult a professional guest posting service:
1. Focus on What Matters
Effective guest posting requires real relationship building which takes time and effort. By outsourcing guest posting activities to the professionals, you can focus on what really matters: your core business operations.
2. Enjoy the Cost Savings
From hiring professionals to buying tools and training courses, the cost of building an in-house team can skyrocket quickly. Paid guest posting services already have the connections, tools, and frameworks needed to succeed, making it more cost-effective.
3. Build a Guest Posting Strategy
Whether you’re a beginner at guest posting or haven’t quite gotten the hang of it, a strategy can guide you to the right path. Professional guest posting services create that solid foundation through a guest posting strategy that best suits your business.
4. Leverage Industry Connections
Apart from the expertise, professional guest posting services have a lot of connections in the industry. When it comes to relationship building, these connections can lead you to success. This is especially true when you’re starting from scratch and looking for your big break.
Best Tips for Buying Guest Posts
Ready to buy a guest post? Here are some tips and tricks to keep in mind before you take the big leap:
Don’t Lose Sight of Your Goals: To get the best ROI, your business goals should define the approach you take for guest posting.
Focus on the Content: Make sure you deliver unique, relevant, and valuable content to get the best results. Don’t reuse content, fill it with spammy backlinks, or get it written by a novice.
Choose your Guest Posting Site Wisely: Finding a guest posting opportunity can be exciting but is it the right one for you? Only choose websites that are reliable, relevant, and credible. You can look at the website’s DA, traffic, and other metrics to judge its credibility. For relevancy, check their content, requirements, and audience preferences.
Forge Long-Term Relationships: Guest posting is all about building long-term relationships for collaboration. Most trustworthy websites prefer working with old, reliable connections instead of newcomers. Approach publications with the intent to forge a long-term business connection instead of scoring a one-time opportunity.
Write Evergreen Content: Use evergreen content ideas, expert takes, and interesting themes to add long-term value to the blog. This will keep them coming back for more! It also increases your chances of getting long-term ROI from the guest post.
Master the Author Bio: The author bio is your chance to invite a new audience to your website or social media. Optimize your author bio to make it as appealing and click-worthy as possible.
Track your Performance and Improve Continuously: For continuous improvement, you need to track your guest posting performance and fine-tune it to perfection. Using tools like Google Analytics can help you measure the overall performance and improve it for the better.
How to Buy Guest Posts: In Closing
In your journey to becoming successful at guest posting, the two most important warriors are time and patience. While money is certainly needed, it shouldn’t be the end-all, be-all of your strategy.
So, if you want to buy guest posts, you better start investing in forging true connections, providing long-term value, and building long-term relationships.
After all, why chase low-cost guest posting opportunities that lose their value over time? Focus on building real relationships instead, they’ll certainly last longer!