B2B Link Building Strategies

In this competitive world of B2B marketing, businesses need to build new connections, boost visibility, and establish their authority to stay ahead of the curve. Link building is one of the best ways to achieve all that and more. 

B2B link building strategies can help businesses build a holistic link profile that drives organic growth. From local citations and HARO to outreach and guest blogging, there’s no shortage of link building strategies for B2B applications. 

The question is: Which strategies are the best for your business goals? Let’s take a deep dive into each B2B link building strategy to find the right fit for your needs. 

Best Link Building Strategies for B2B


There’s no doubt that link building can make a significant impact on your B2B marketing efforts. The catch is that there’s no one-size-fits-all solution. Every business is different and requires a mix of strategies to get the best end results. 

For your ease, we’re going to break down some of the most effective B2B link building strategies to help you come up with the best plan of action. 

Google My Business Page

Before you delve into the world of link building, you first have to establish yourself as a brand with Google. This is especially important for businesses that have just entered the digital space. There are a couple of ways to get recognized by Google and one of the easiest ones is to build your Google My Business Page.

These days, the Google My Business listings are analogous to the Yellow Pages from 50 years ago. Not being on the yellow pages would make your business virtually invisible to potential customers. Similarly, your B2B efforts will go in vain if you’re not in the most important directory on the internet.

Your My Business page should be all dressed up with the verified addresses, content, links, and images to make your operation look legit. This will allow Google to find you and associate all the related search queries with your business. 

Local Citations

Local citations are mentions of your company that may include your business address, website and contact details. 

Search engines tend to measure your website’s authority based on how many times your business information is mentioned online. That’s why these mentions can help you boost your local SEO efforts and help you rank on the SERPs. Try to enter your business information in relevant local directories to get the most out of this strategy. 

Local citations can be structured or unstructured. 

Structured Citations

Structured citations can be found on local business directories and provide more control. You can submit your updated contact details and other important information to such directories. Some of the best sites to get B2B links include: 

– Yellowpages

– Maps 

– Foursquare 

– Yelp

Unstructured Citations

Unstructured citations can show up on websites that may belong to magazines, blogs, or newspapers. These are not specifically business directories so you don’t have much control over the information that shows up on these sites.

Press Releases

In your initial days of link building, the goal is to focus on building authoritative and relevant homepage links by using your brand as an anchor text. This will allow Google to recognize you as a brand to aid your future link building efforts. 

But with almost no domain authority and poor metrics, new websites usually struggle to earn such highly authoritative links. One of the best ways to overcome this challenge is through press releases. 

Press releases can be used to introduce new services and announcements containing links pointing to your website. You may not have a lot of control over these links and they may be nofollow, but they form a nice background of natural links to help more targeted link building efforts in the future. Here are some best practices for press releases:

– Focus on quality, not quantity

– Diversify your anchor texts instead of using the same one every time

– Make the headlines as attractive as possible

– Don’t resort to spamming

– Target relevant platforms

– Only include No-follow links to avoid penalties 


As a growing business, you may not have the budget needed to invest in sophisticated link building efforts. In such a scenario, finding clever ways to get virtually free links and mentions can be highly valuable. 

One way to do that is by offering testimonials to companies whose tools and services you are actively using. You can simply reach out to the company with a review and they will most likely feature your brand and website in their client testimony section. This is quite an underrated way of getting links to your homepage.

HARO Link Building

HARO or Help A Reporter Out is a free database of resources for reporters that helps them find sources for various stories. Becoming a contributor to HARO can help you build some high-quality links to your website. Famous publications such as Mashable, Time, and Wall Street Journal use HARO to get quality backlinks. 

All you have to do is sign up for HARO with your email address and select the type of resources you want to provide. Now you can start going through various requests from reporters. If you feel that you have some valuable information to contribute, you can send over a pitch. 

Here are some steps you can take to make the most out of HARO:

– Be prepared to answer the journalist’s follow-up questions.

– Be concise in your pitch and present yourself as an authority.

– Only reply if you are qualified to contribute valuable information.

– Address all the questions in the request and follow all the guidelines.

– Include your website and author bio in the reply.

Outreach Link Building

The strategies we’ve mentioned so far are best for new businesses which are just establishing their presence online. If your business has built a basic link profile through business listings, local citations, paid links, and HARO, you can now switch to a more targeted link building approach.

The first strategy worth mentioning is link building through outreach. This involves reaching out to different businesses in the industry to find link building opportunities. You need to target blogs, publications, and websites that are relevant to your domain and build fruitful business relationships. It’s all about offering value and receiving value in return.

Outreach works best when your website has good metrics such as a decent domain authority that signifies that it’s reputable, credible, and will add value to other businesses.

Guest Posting

Guest posting is another B2B link building strategy to build authority links and provide long-term results. Before pitching your content to different blogs and publications, you need to first find the most relevant websites for your niche. 

The ideal website for guest blogging should:

– Lie within your niche so you can deliver actual value

– Have followers that are interested in your niche 

– Have high engagement rates so your post can get the most visibility

– Be partial to sharing guest content

– Allow you to include your website link 

– Have a good domain authority 

Once you’ve found the right websites and blogs for our guest posts, it’s time for the most challenging part: the pitch! This is the part where you’ll have to sell your ideas for the guest blog. Whether your ideas get accepted or not depends on how suitable your pitch is.

Here are some best practices to write an amazing pitch for guest blogging:  

Honesty is the best policy. In a sea of spammy pitches filled with copy-pasted templates, honesty can be quite refreshing. 

Follow the guidelines. Rules exist for a reason. Follow all the guidelines to increase your chances of landing the pitch.

Don’t forget to follow up. If you haven’t received a response yet, there’s no shame in following up respectfully.

Linkable Assets

Linkable assets are pieces of content that are naturally great at attracting links. This often includes highly interactive content that users can’t help but click on. 

Here are some common examples of linkable assets:

– Expert Roundups 

– Industry stats

– Surveys

– Interactive games

– Quizzes

– Videos 

– Infographics 

– Case studies

Some of these assets are fairly easy to build on your own through various online tools and software. But if you want something truly bespoke for your business, you can hire a developer to create more complex and engaging content pieces. 

Hire a Professional Link Building Agency


Link building may be highly effective but it’s not as easy as waving a magic wand that fixes all your B2B marketing troubles. It requires dedicated effort and a high level of expertise to get the spectacular results your business may be looking for. 

If you’re looking to go above and beyond with your B2B marketing, you should consider reaching out to a professional link building agency such as Outreachmama. 

At Outreachmama, we focus on building mutually beneficial relationships with other businesses in your vertical through blogger outreach and guest posting. Our comprehensive services cover everything from identifying target pages to pitching and content creation.


StrategyProsConsWhen to Use It
Google My Business Listings- No investment needed
- For Google to recognize you as a brand
- Boosts brand visibility and credibility
- Only for new businesses or ones who are new to the digital space
- Not a long-term link building strategy
To establish your website on Google and get your metrics up
Local Citations- A way to get inexpensive links
- Boosts brand visibility and awareness
- Build credibility and help with SEO
- Can have no-follow links
- A beginner strategy not suitable for already well-established websites
To boost visibility in the digital space and build some metrics such as authority and credibility
Testimonials - A handy way to get websites to link to your homepage when you don’t have much authority or budget- A beginner strategy that’s not long-term and will only take you so farTo websites to link to you for free without having high metrics
Press Releases- Great strategy to build natural links to aid future targeted link building- They contain nofollow links
- Require an investment
- Can get you penalties if not done right
To build authoritative and relevant homepage links by using your brand as an anchor text
HARO- Good source of high-quality links for businesses first starting out
- Gives you access to expensive media outlets
- Helps you establish yourself as an expert
- Can be time consuming
- There’s no guarantee for success
- Not valuable enough for well-established websites with a good number of links
To establish yourself as an expert, build high-quality links, and have valuable resources to provide
Outreach- Builds mutually beneficial relationships with businesses in your niche
- Boosts brand visibility and awareness
- Build credibility and help with SEO
- Not suitable for sites with low authority which are just starting out
- You need to get your metrics up before you use this
-Might give you less control over the content
When you have decent metrics and want to build a long-term link building strategy
Guest Posting- Control over the anchor text and pages on which you get links
- Establishes you as an expert
- Allows you to reach a new audience, brand awareness
- Requires highly well-written content
- May have to invest in content writing, making it expensive
- Time-consuming
When you have the budget and resources to write high-quality content and reap the lasting benefits
Linkable Assets- Establishes you as a link-worthy source
- Boosts engagement and generates new leads and links
-May be too expensive to create effective linkable assetsTo create high-quality content and boost engagement
Hiring a Link Building Agency- Help you devise a sophisticated link building strategy based on your business needs
- Have a lot of industry connections to make the process smoother
- May not fit within your budgetTo enter the big leagues and take your link building to the next level

B2B Link Building: Moving Forward

Staying afloat in a highly competitive and fast-paced digital landscape can be impossible without link building. Better reputation, increased brand visibility and good credibility are just a few advantages of link building for B2B.

Keep in mind that not all link building strategies will reap the desired results for your business. You need to experiment and find the one that works best. If you want to enter the big leagues, you can simply enlist the help of a reputable link building service to take your linking game to the next level.

B2B Link Building Strategies

In this competitive world of B2B marketing, businesses need to build new connections, boost visibility, and establish their authority to stay ahead of the curve. Link building is one of the best ways to achieve all that and more.  B2B link building strategies can help businesses build a holistic link profile that drives organic growth. … Continue reading "B2B Link Building Strategies"Read More

How To Buy Permanent Backlinks For Lasting Link Building Results

Links act as a vote of confidence for your website to help it rank and appear on the SERPs. To build a decent link profile, many people resort to buying links through different means. But all links are not created equal and sometimes, buying links can do more harm than good.

So, how do you buy permanent backlinks with long-lasting results, and should you even be doing it? The answer depends on your definition and process of ‘buying links.’

Properly assessing the links against your minimum criteria, choosing outreach over renting links, and steering clear of shady link building offers are just some of the many ways to attain lasting backlinking results.

Naturally, there’s a lot more that goes into successful link building than what we’ve just mentioned. Read on to learn more about the risks and rewards associated with buying links and how to engage in thoughtful link building that aligns with Google’s Terms of Service.

How to Buy Permanent Backlinks?


The truth is: link building is not easy and there’s no ‘get links quick’ scheme you can follow. Links that are worth investing in are mostly ones that originate from a lot of hard work in the form of natural link building or outreach.

When we talk about buying links, we’re referring to the editorial fees or placement costs charged by most websites these days. You can also add the cost of link building agencies, your staff, and software tools to these expenses.

Even with this in mind, it’s easy to fall prey to nefarious link building schemes online.

Here are some ways to ensure that you buy links that are effective, low-risk, and provide long-term results:

Assess the Quality and Reliability of the Links

It’s common knowledge that quality trumps quantity when it comes to link building. Consequently, the first order of business is to assess the quality and reliability of links against your minimum criteria.

To simplify this vetting process, we have divided links into two types: Links worth buying and links to steer clear of.

What kind of Links are Worth Buying?

Since links are supposed to be a vote in your website’s favor, they should come from a trustworthy and reliable source. As a general rule, high-quality links that provide the best results are dofollow, belong to a high authority website, and are relevant to your niche.

However, this can be quite subjective and may depend on your starting metrics. Apart from targeting genuine sites with good traffic, you should go for ones with a higher Domain Rating (DR) than yours. But if you’re starting at DR 0 then you can opt for any DR and prioritize relevancy while choosing your links.

Links to Steer Clear Of

Just like high-quality backlinks can benefit your rankings, bad backlinks have the exact opposite effect. You generally want to steer clear of spammy links from low-authority websites that can harm your rankings.

You will encounter a bunch of schemes from retail websites that offer links at fixed prices. These are often Private Blog networks (PBNs) which carry a lot of risks and lose their value over time.

While it may seem like an easier way to build links, it’s not a sustainable long-term strategy. In fact, it can increase your risk profile as it doesn’t align with Google’s Terms of Service.

The Link Buying Criteria

While every business has different link building requirements, you can still create a general checklist of rules to assess the quality of a backlink.

Check your links for:

Relevancy: Google gives a lot of importance to relevancy. Try to stay within your niche to get the best results out of link building.

Quality of Content: The quality of the content can speak volumes about how trustworthy and reliable a website really is.

Domain Authority and Domain Rating: Go for websites that have a DA and DR that’s greater than your own or more than 20 or 30 at least.

Anchor Text Relevance: The anchor text profile should be balanced with relevant anchor texts.

Author Profile: Check if the authors actually exist or if the site uses fake profiles.

Consult a Reliable Link Building Agency

The world of link building can be quite difficult to navigate, especially if you don’t have much experience in the field. It can be difficult to tell what you’re really signing up for when you approach link building opportunities that involve any kind of costs.

That’s why one of the best ways to build ethical links that you won’t get penalized for is by hiring a reliable link building agency. At Outreachmama we engage in thoughtful link buying through outreach to get permanent, long-lasting results for your business.

Buying Backlinks: Risk Vs. Reward


Do the rewards of link buying outnumber its risks? Let’s find out.

The Risks of Buying Links

Link builders have been playing a cat and mouse game with Google for years. By now, the search engine is pretty well versed at weeding out unnatural link building tactics. That’s why paying for links can sometimes be a slippery slope.

Before you engage in link buying, it’s important to know the following risks:

Penalties: Google is strictly against paid links and tends to penalize websites or links that don’t match their strict criteria.

Damage to Link Profile: Sometimes paid links from untrustworthy, low authority and spammy sites can do real harm to your link profile. This impacts your whole backlinking strategy and your rankings.

Wasted Investment: Link building is not cheap! In case you get penalized by Google for your paid links, all your investment might go down the drain.

Increased Risk in the Future: Even if you manage to pass under Google’s radar now, there’s no telling how long you can get away with it. When Google’s Penguin update wrecked the industry, many site owners got penalized for practices they engaged in many years ago. It’s not impossible to imagine that Google might strike down on such links again in the coming years. Going against the guidelines today can increase your risk profile for tomorrow.

The Rewards of Link Buying

If buying links is entirely bad then why are so many people doing it one way or the other? The answer lies in how rewarding it can be if done right.

Doing it right means going for high-quality, relevant, and trustworthy sources of links with good content while ditching the spammy ones.

In today’s day and age, there are a lot of reasons to engage in thoughtful link buying, some of these rewards include:

Simplifies Outreach: Paying the editorial fee for link placements and posts is just the way the industry works these days. With so many competitors willing to pay for links, it’s almost impossible to get free link building opportunities. In this way, paying that cost for guest posts, niche edits and more can help simplify your outreach efforts.

Provides Faster Results: Since outreach is simpler when you pay for those backend costs, you also get much faster results than you would with purely organic links.

You Can’t Compete Without It: The world of SEO is highly competitive with multiple businesses fighting to make their mark on the SERPs. If you’re not willing to invest in boosting your search engine rankings, multiple competitors will gladly take your place. The simple fact is: If you’re not investing in link building, you are risking being left behind.

It’s Not as Risky as it Used to Be: Since the past five years or so, the penalties and negative implications of paying for links have diminished significantly. Google no longer shuts down entire websites for engaging in paid link building. It’s partly due to Google’s increased focus on search intent. What matters most is that the ranking content matches the search intent.

In Closing

Just like any other tactic, paid link building has its benefits and downfalls. By assessing the quality of your links, consulting a link building agency, and weighing the risks and rewards, you can build a long-term, permanent link building strategy.

If you follow the necessary steps and do it right, it can be almost impossible for Google to tell whether it’s a paid link or a natural one. And if you don’t do it at all, you might not have what it takes to compete in the industry.

How To Buy Permanent Backlinks For Lasting Link Building Results

Links act as a vote of confidence for your website to help it rank and appear on the SERPs. To build a decent link profile, many people resort to buying links through different means. But all links are not created equal and sometimes, buying links can do more harm than good. So, how do you … Continue reading "How To Buy Permanent Backlinks For Lasting Link Building Results"Read More

What is a Good Domain Authority? DA Explained

Google remains a mystery. Even the best SEOs in the world are relying on external tools and interpretations of what is going on behind the scenes at Google, and within their infamous search algorithm.

Domain Authority” is one of the very best tools we have for estimating how likely a website is to rank for search terms. So, what is domain authority and what’s a good domain authority for a website to achieve? We delve into the details below.

What is Domain Authority?

It helps to understand what Domain Authority is.

In the simplest terms, it is a score from 0-100 that gives you an indication of how “authoritative” a website is, in the eyes of Google.

This is not a score that is assigned by Google. No, this isn’t a peek behind the curtain of what Google assigns to websites. Instead, it is a very sophisticated tool developed by industry giant Ahrefs. It predicts how likely a website is to rank in Google based on its “authority” or “Domain Rating” as Ahrefs calls it.

The Domain Rating score uses data from Ahrefs’ huge web index, which uses both machine learning and huge amounts of data from Google’s own index. The scores correlate very closely with search engine results, and this means that you can pretty reliably judge a site’s authority.

In the majority of cases, a website with a high DA (Domain Authority) will outrank a website with poor DA, if they have similar content.

The Domain Authority and Domain Rating terms are used interchangeably by SEOs. They both mean the same thing; a numerical value on an exponential scale, which shows how highly respected a domain is.

Domain Authority was the Moz score used as the industry standard for a long time, but Domain Rating is more modern and reliable in current SEO.

Domain Authority is Not The Only Factor

Asking “what is a good domain rating?” is very useful, but it is far from the only factor.

While the rating or authority of a site is a really accurate tool for SEOs to use, it is very far from being the only factor in ranking a website.

If you think about it, a website with a huge Domain Authority would be able to rank for every single term on the internet if this were all that mattered.

While DA gives you a brilliant insight into your competitors, remember that there are so many other ranking factors. For instance, topical relevance, site speed, and the quality of the content on the page.

What is a Good Domain Authority Score?


A lot of website owners just want to know whether their authority score or rating is good. There’s every chance that you have checked one of the tools and seen your own site rating, but it’s impossible to really understand it without a frame of reference.

Software tools like Moz and Ahrefs give a score from 0-100. This is not a linear scale.

So, if the score of a site is 40, and you are comparing it to a site with a score of 20, it doesn’t mean that the site with a 40 score is twice as good. It is usually exponentially more authoritative in the eyes of the scale.

When you start a brand new website, assuming that it hasn’t been purchased as a going concern and that the domain name hasn’t been used for anything before, the rating is likely to be zero.

Once you’ve got some content on there, and the site has been running for a year or two, even with no link-building activities the site may hit 10-20 in terms of authority score.

This scale goes all the way up to websites like Amazon and Facebook, which have authority in the 90s. You can see what a massive range is covered.

It is impossible to say what is a good domain authority. It’s not a case of saying with any certainty that “40 is good, 20 is bad”.

Instead, you should compare yourself to your competition. If lots of websites that you are competing with have a very low domain rating score, and low authority when you are checking with SEO tools, it is fair to say that you probably have a decent chance of outranking them and reaching the top of Google by providing better content, and building your own DA.

Similarly, this can be a way to decide upon which search terms to target. If your domain authority is 30 and a lot of sites with much lower ratings are ranking for search terms, you will know that you have a chance of ousting them if you match or surpass the content they offer. If your score is 30 and all of the competing sites are around the 80 mark, you’re going to need a colossal effort to improve your site to the point where you can outrank them.

How Do I Build My Domain Authority?


If you want to improve your domain authority, the main factor is links that point to your website, and the quality of these links. Gone are the days when you could just throw a bunch of links at your site and expect it to improve. The sites linking to yours should be authoritative in themselves, and in an ideal world, they should be relevant.

At Outreachmaman, we have a sophisticated method of correlating the keywords you’re looking to rank for and the rough authority of your competition. From here, we can work out what sort of links, and how many, we think you’ll need to meet your search goals. This gives us the edge when it comes to creating a plan for your outreach campaigns.

Building quality links from outreach campaigns, including guest posting, are some of the most effective ways to boost your DA or domain rating.

Page Authority – Trickling Your Authority Through to Inner Pages

Domain Authority is closely linked to similar scores that are given to internal pages. Tools like Moz and Ahrefs assign pages their own authority score.

A page that is more prominent and has a lot more links pointing to it is likely to be seen as “stronger” as an internal page. A lot of this comes from the strategy for internal linking on your website.

If you consistently reference a page from your blog posts and other parts of your website, the perception is that the page is more important and deserves more attention from the search engines. Page authority scores are one of the ways that SEO tools show you how your internal pages are perceived.

A good SEO strategy will review this score, and the pages that have a lot of internal links and mentions. This means you can shine a spotlight on the pages that you want to rank more highly, or that need a little extra “link juice” to get there.



There’s no denying that this is one of the most insightful metrics out there when it comes to optimizing your website for search results. While nobody knows exactly how Google’s algorithm works, domain ratings are undeniably correlated, and give you an overview of how your site is performing.

So what is a good domain authority?

It’s all relative.

In many niches, especially localized ones, a score of 30 may be enough to rank for all the terms you want to. In other niches, you may not experience any results until your score reaches 50, 60, 70, or even higher. If you’re looking to outrank authority medical journals like Healthline.com, for instance, your site would need to reach a huge level of authority.

By working with Outreachmama, we can help you to establish what a good DA looks like for you, and how you can build a strategy to outrank the competition.

What is a Good Domain Authority? DA Explained

Google remains a mystery. Even the best SEOs in the world are relying on external tools and interpretations of what is going on behind the scenes at Google, and within their infamous search algorithm. “Domain Authority” is one of the very best tools we have for estimating how likely a website is to rank for … Continue reading "What is a Good Domain Authority? DA Explained"Read More

Does Guest Posting Still Work?

If you’re worried about Google cracking down on your guest blogs, you should know that it can’t algorithmically differentiate between guest posts and normal articles. There’s no compulsion to disclose whether a particular article is written by a guest or not.

While Google might not be able to single out the guest posts, you still need to maintain a certain level of quality to reap the benefits.

3. Only the Goals have Changed

As the Google algorithm has matured, so have the various SEO and ranking strategies. If you’re approaching guest posting with the same link-crazy attitude as before, it might not work for you.

It’s time to retire guest posts that contain a truckload of links while providing zero value and substance. That’s one of the main reasons why guest blogging earned such a bad rap.

Ultimately, the success of your guest posting strategy depends on your content, not on those pesky links. Make content relevant, useful, and valuable and you’ll have nothing to worry about!

Is Guest Posting the Right Fit for You?

We’ve already talked about the benefits of guest posting for your SEO and ranking. But when it comes to link building, there’s no shortage of tactics to choose from. Each strategy has its own benefits and risks. The same goes for guest posting.

The big question is: Does guest posting work as a dependable link building strategy? The answer depends on your unique needs and end goals so we’ll let you be the judge of that!

Analyzing the benefits and drawbacks of guest posting is the best way to pinpoint whether it’ll work for you or not.

The Benefits of Guest Posting


Here are some benefits guest posting can provide for link building and beyond:

Increases Brand Awareness

Guest posting for a trusted website in the industry can be a massive boost to your brand awareness. If you deliver authoritative and meaningful content, new audiences will take notice and flock to your site.

Boosts High-Quality Traffic

If your guest post wows readers, they’ll definitely be coming back for more. This ensures that you’re getting meaningful traffic from people who genuinely love your content. It also boosts exposure within the industry and pushes your rankings up as well.

Does Wonders for your Domain Authority

If you follow the motto of quality over quantity, you can successfully increase your domain authority. The key is to focus on creating fewer guest posts for highly authoritative sites to build high-quality links.

Creates New Business Opportunities and Relationships

Surviving in the blogging industry is all about building new business opportunities, useful leads, and fruitful relationships. Guest posting can earn you a lot of attention from both users and other companies. This opens up new horizons for collaboration and growth.

The Risks of Guest Posting

Now that we’ve explored all the benefits, it’s time to look at some drawbacks and risks associated with guest posting.

It’s Not Very Scalable

Guest posting too frequently can get you in Google’s bad books. That’s why guest posting isn’t a very scalable strategy. It works best when it’s done sparingly but with great attention to quality.

The catch is that getting your post to feature on a high authority site is difficult while going for a site with low editorial standards may do more harm than good.

It Might not Bring in Traffic Right Away

One of the biggest downsides to guest posting is that the new guest post is created on a brand new page with essentially no authority. It might take a while for the new page to get indexed and bring traffic to your site.

However, this can be circumvented by asking the owner to include internal links elsewhere on the website or doing additional link building.

The Dos and Don’ts of Effective Guest Posting in 2022

Guest posting isn’t the same anymore, it’s changed for the better! Now it’s time to change your strategy with a new and improved user-focused approach.

Here are some important dos and don’ts for effective guest posting:

Do Focus on your Expertise

We’ve already discussed how important it is to target highly authoritative sites for guest posting to get the most out of it. The tricky part is that these sites have good domain authority for a reason. It’s difficult to meet their rigorous editorial standards so you really need to focus on your expertise.

Badly researched, recycled content will only land your pitch in the bin. Focus on what you do best!

Don’t Go Overboard with the Links

We know it can be tempting to add in a ton of links to your site in your guest posts, but it’s time to fight that temptation by only adding links that add value. Google recommends using no-follow links like Wikipedia to make your article look more authentic.

Focus on the quality of the links, not the quantity. 

Do Promote it on Social Media

To bring in some extra traffic, you need to promote your guest blogs on social media networks. This will provide some much-needed visibility and can strengthen your backlinks even further.

Leverage your Instagram, Facebook, and Twitter network to attract more eyeballs!

Don’t Reuse a Blog Post

In the world of guest posting, reusing an already published post is a cardinal sin. While it’s better to create fully unique content, you can also repurpose old content to deliver the message in a new way.

Reused guest posts reflect badly on your blog and will most likely get rejected.

Do Partner Up with a Link Building Agency

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While guest posting is an effective strategy, it does require a lot of expertise, effort, and time. If you’re not well-versed in the intricacies of how it all works, it’s better to consult a professional link building agency. Instead of wasting time on low-authority sites, let your link building agency find high-quality guest posting opportunities for you.

Looking for services to optimize guest posting? Check out Outreachmama’s premium guest posting services.

Does Guest Posting Work: In Conclusion

Does Guest Posting Work: In Conclusion

Guest posting may be dead for some but others have chosen to give it a more user-focused makeover. This new revamp is all about making guest posts more consumer-friendly and insightful. That excludes badly researched generic and annoying link-filled articles.

Even with all the links stripped back, guest posts can boost brand awareness, increase domain authority, create new business opportunities, and much more! With benefits like these, guest posting is certainly worth exploring.

As long as Google values quality content, it doesn’t matter what form it takes. Target humans instead of algorithms and good rankings will follow!

Does Guest Posting Still Work?

If you’re worried about Google cracking down on your guest blogs, you should know that it can’t algorithmically differentiate between guest posts and normal articles. There’s no compulsion to disclose whether a particular article is written by a guest or not. While Google might not be able to single out the guest posts, you still … Continue reading "Does Guest Posting Still Work?"Read More