B2B Link Building Strategies

In this competitive world of B2B marketing, businesses need to build new connections, boost visibility, and establish their authority to stay ahead of the curve. Link building is one of the best ways to achieve all that and more. 

B2B link building strategies can help businesses build a holistic link profile that drives organic growth. From local citations and HARO to outreach and guest blogging, there’s no shortage of link building strategies for B2B applications. 

The question is: Which strategies are the best for your business goals? Let’s take a deep dive into each B2B link building strategy to find the right fit for your needs. 

Best Link Building Strategies for B2B


There’s no doubt that link building can make a significant impact on your B2B marketing efforts. The catch is that there’s no one-size-fits-all solution. Every business is different and requires a mix of strategies to get the best end results. 

For your ease, we’re going to break down some of the most effective B2B link building strategies to help you come up with the best plan of action. 

Google My Business Page

Before you delve into the world of link building, you first have to establish yourself as a brand with Google. This is especially important for businesses that have just entered the digital space. There are a couple of ways to get recognized by Google and one of the easiest ones is to build your Google My Business Page.

These days, the Google My Business listings are analogous to the Yellow Pages from 50 years ago. Not being on the yellow pages would make your business virtually invisible to potential customers. Similarly, your B2B efforts will go in vain if you’re not in the most important directory on the internet.

Your My Business page should be all dressed up with the verified addresses, content, links, and images to make your operation look legit. This will allow Google to find you and associate all the related search queries with your business. 

Local Citations

Local citations are mentions of your company that may include your business address, website and contact details. 

Search engines tend to measure your website’s authority based on how many times your business information is mentioned online. That’s why these mentions can help you boost your local SEO efforts and help you rank on the SERPs. Try to enter your business information in relevant local directories to get the most out of this strategy. 

Local citations can be structured or unstructured. 

Structured Citations

Structured citations can be found on local business directories and provide more control. You can submit your updated contact details and other important information to such directories. Some of the best sites to get B2B links include: 

– Yellowpages

– Maps 

– Foursquare 

– Yelp

Unstructured Citations

Unstructured citations can show up on websites that may belong to magazines, blogs, or newspapers. These are not specifically business directories so you don’t have much control over the information that shows up on these sites.

Press Releases

In your initial days of link building, the goal is to focus on building authoritative and relevant homepage links by using your brand as an anchor text. This will allow Google to recognize you as a brand to aid your future link building efforts. 

But with almost no domain authority and poor metrics, new websites usually struggle to earn such highly authoritative links. One of the best ways to overcome this challenge is through press releases. 

Press releases can be used to introduce new services and announcements containing links pointing to your website. You may not have a lot of control over these links and they may be nofollow, but they form a nice background of natural links to help more targeted link building efforts in the future. Here are some best practices for press releases:

– Focus on quality, not quantity

– Diversify your anchor texts instead of using the same one every time

– Make the headlines as attractive as possible

– Don’t resort to spamming

– Target relevant platforms

– Only include No-follow links to avoid penalties 


As a growing business, you may not have the budget needed to invest in sophisticated link building efforts. In such a scenario, finding clever ways to get virtually free links and mentions can be highly valuable. 

One way to do that is by offering testimonials to companies whose tools and services you are actively using. You can simply reach out to the company with a review and they will most likely feature your brand and website in their client testimony section. This is quite an underrated way of getting links to your homepage.

HARO Link Building

HARO or Help A Reporter Out is a free database of resources for reporters that helps them find sources for various stories. Becoming a contributor to HARO can help you build some high-quality links to your website. Famous publications such as Mashable, Time, and Wall Street Journal use HARO to get quality backlinks. 

All you have to do is sign up for HARO with your email address and select the type of resources you want to provide. Now you can start going through various requests from reporters. If you feel that you have some valuable information to contribute, you can send over a pitch. 

Here are some steps you can take to make the most out of HARO:

– Be prepared to answer the journalist’s follow-up questions.

– Be concise in your pitch and present yourself as an authority.

– Only reply if you are qualified to contribute valuable information.

– Address all the questions in the request and follow all the guidelines.

– Include your website and author bio in the reply.

Outreach Link Building

The strategies we’ve mentioned so far are best for new businesses which are just establishing their presence online. If your business has built a basic link profile through business listings, local citations, paid links, and HARO, you can now switch to a more targeted link building approach.

The first strategy worth mentioning is link building through outreach. This involves reaching out to different businesses in the industry to find link building opportunities. You need to target blogs, publications, and websites that are relevant to your domain and build fruitful business relationships. It’s all about offering value and receiving value in return.

Outreach works best when your website has good metrics such as a decent domain authority that signifies that it’s reputable, credible, and will add value to other businesses.

Guest Posting

Guest posting is another B2B link building strategy to build authority links and provide long-term results. Before pitching your content to different blogs and publications, you need to first find the most relevant websites for your niche. 

The ideal website for guest blogging should:

– Lie within your niche so you can deliver actual value

– Have followers that are interested in your niche 

– Have high engagement rates so your post can get the most visibility

– Be partial to sharing guest content

– Allow you to include your website link 

– Have a good domain authority 

Once you’ve found the right websites and blogs for our guest posts, it’s time for the most challenging part: the pitch! This is the part where you’ll have to sell your ideas for the guest blog. Whether your ideas get accepted or not depends on how suitable your pitch is.

Here are some best practices to write an amazing pitch for guest blogging:  

Honesty is the best policy. In a sea of spammy pitches filled with copy-pasted templates, honesty can be quite refreshing. 

Follow the guidelines. Rules exist for a reason. Follow all the guidelines to increase your chances of landing the pitch.

Don’t forget to follow up. If you haven’t received a response yet, there’s no shame in following up respectfully.

Linkable Assets

Linkable assets are pieces of content that are naturally great at attracting links. This often includes highly interactive content that users can’t help but click on. 

Here are some common examples of linkable assets:

– Expert Roundups 

– Industry stats

– Surveys

– Interactive games

– Quizzes

– Videos 

– Infographics 

– Case studies

Some of these assets are fairly easy to build on your own through various online tools and software. But if you want something truly bespoke for your business, you can hire a developer to create more complex and engaging content pieces. 

Hire a Professional Link Building Agency


Link building may be highly effective but it’s not as easy as waving a magic wand that fixes all your B2B marketing troubles. It requires dedicated effort and a high level of expertise to get the spectacular results your business may be looking for. 

If you’re looking to go above and beyond with your B2B marketing, you should consider reaching out to a professional link building agency such as Outreachmama. 

At Outreachmama, we focus on building mutually beneficial relationships with other businesses in your vertical through blogger outreach and guest posting. Our comprehensive services cover everything from identifying target pages to pitching and content creation.


StrategyProsConsWhen to Use It
Google My Business Listings- No investment needed
- For Google to recognize you as a brand
- Boosts brand visibility and credibility
- Only for new businesses or ones who are new to the digital space
- Not a long-term link building strategy
To establish your website on Google and get your metrics up
Local Citations- A way to get inexpensive links
- Boosts brand visibility and awareness
- Build credibility and help with SEO
- Can have no-follow links
- A beginner strategy not suitable for already well-established websites
To boost visibility in the digital space and build some metrics such as authority and credibility
Testimonials - A handy way to get websites to link to your homepage when you don’t have much authority or budget- A beginner strategy that’s not long-term and will only take you so farTo websites to link to you for free without having high metrics
Press Releases- Great strategy to build natural links to aid future targeted link building- They contain nofollow links
- Require an investment
- Can get you penalties if not done right
To build authoritative and relevant homepage links by using your brand as an anchor text
HARO- Good source of high-quality links for businesses first starting out
- Gives you access to expensive media outlets
- Helps you establish yourself as an expert
- Can be time consuming
- There’s no guarantee for success
- Not valuable enough for well-established websites with a good number of links
To establish yourself as an expert, build high-quality links, and have valuable resources to provide
Outreach- Builds mutually beneficial relationships with businesses in your niche
- Boosts brand visibility and awareness
- Build credibility and help with SEO
- Not suitable for sites with low authority which are just starting out
- You need to get your metrics up before you use this
-Might give you less control over the content
When you have decent metrics and want to build a long-term link building strategy
Guest Posting- Control over the anchor text and pages on which you get links
- Establishes you as an expert
- Allows you to reach a new audience, brand awareness
- Requires highly well-written content
- May have to invest in content writing, making it expensive
- Time-consuming
When you have the budget and resources to write high-quality content and reap the lasting benefits
Linkable Assets- Establishes you as a link-worthy source
- Boosts engagement and generates new leads and links
-May be too expensive to create effective linkable assetsTo create high-quality content and boost engagement
Hiring a Link Building Agency- Help you devise a sophisticated link building strategy based on your business needs
- Have a lot of industry connections to make the process smoother
- May not fit within your budgetTo enter the big leagues and take your link building to the next level

B2B Link Building: Moving Forward

Staying afloat in a highly competitive and fast-paced digital landscape can be impossible without link building. Better reputation, increased brand visibility and good credibility are just a few advantages of link building for B2B.

Keep in mind that not all link building strategies will reap the desired results for your business. You need to experiment and find the one that works best. If you want to enter the big leagues, you can simply enlist the help of a reputable link building service to take your linking game to the next level.

B2B Link Building Strategies

In this competitive world of B2B marketing, businesses need to build new connections, boost visibility, and establish their authority to stay ahead of the curve. Link building is one of the best ways to achieve all that and more.  B2B link building strategies can help businesses build a holistic link profile that drives organic growth. … Continue reading "B2B Link Building Strategies"Read More

How Many Backlinks Do I Need to Rank?

As you embark on your link building journey with an aim to boost your rankings, the first question you’ll ask yourself is: How many backlinks do I need to rank? 

That can be difficult to answer because it entirely depends upon a couple of dynamic variables. You have to figure out how competitive your keyword is, what domain authority you have currently, and how it compares to your competitors. Other considerations such as the quality of the links and anchor text profiles can also make a significant impact.

All of this combined can help you assess how many links are required to see the results you’re looking for. Let’s take an in-depth look into each variable to find out the number of links you’ll need to kickstart sustainable growth and higher rankings.  

How Many Backlinks Do I Need to Build?

We’ve said this before and we’ll say it again, content is king when it comes to being in Google’s good books. Backlinks are the number two ranking factor on Google, which means high quality, relevant content is the first requirement you need to check off. 

You have to ensure that the content you’re trying to rank, actually deserves to rank. If you’re lacking on this front, link building might not provide the spectacular results you’re expecting. But if your content is fully optimized, you are now ready to step into the link building arena and find out how many backlinks you’ll need to rank. 

While there’s no magical formula to pin down the exact number of links, you can start off by exploring some of the variables it depends on. These include: 

Domain Authority

Domain Authority (DA) is a ranking score that determines if a website will rank in the search engine result pages (SERPs). The higher the DA, the more likely your website is to rank.

Backlinking aims to boost the domain authority of your website along with its important pages so you can rank on the SERPs. That’s why the current DA of your website can help you set a good starting point. 

If you’ve just launched your website then you’re starting from square one and need a powerful link building strategy to build your DA. Conversely, if your website is well-established with a decent DA already, you’ll need fewer backlinks to rank for your chosen keywords. 

The Keyword Difficulty


In the world of SEO, all keywords are not created equal. Some are easier to rank for while others can be quite tricky. The keyword difficulty score lets you know exactly how easy or difficult it will be to rank for them. 

The higher the difficulty, the more backlinks you’ll need to rank. To make things more complicated, the number of backlinks required skyrockets as you increase the difficulty of the keyword. For example, for a keyword with a difficulty of 10, you might get away with building 10 backlinks. However, when you increase the difficulty to 50, you’ll most likely need over 100 backlinks to rank for it.

The Competition

Assessing how many backlinks your competitors have for your chosen keywords can help you find out how many links you should be building.

For a quantitative analysis of the competitors’ backlinks, you can simply look at the number of links that point to each page. This will give you a rough estimate of the number of links you need. 

Quality of the links

It goes without saying that you should also match the quality of the links, not just the quantity in order to rank alongside your competitors. 

Don’t make the grave mistake of assuming that all backlinks are the same. In the world of links, one high-quality, relevant backlink can be worth more than a hundred low quality ones.

The key is to strike the ideal balance between the quality and quantity of the backlinks. Try to find backlinks that meet most of the requirements mentioned below:

     – Found from a trusted source

     – Difficult to acquire

     – Unpaid 

     – Acquired from a relevant source

     – On a high Authority website 

     – Directs traffic

     – Non-reciprocal

     – Unique

Anchor Text Profile

Anchor text is used by Google to establish relevance. Sometimes, the number of links you need to build depends on the anchor text ratio you’re trying to achieve. This can differ depending on what kind of niche you’re trying to target.

If you’re in an industry where websites aren’t doing active link building, it’s highly likely that their anchor text ratios won’t match yours at all. In this case, you might have to build as many links as it takes to diversify your anchor text profile. 

On the other hand, if you’re operating in a more competitive niche where your anchor text is around a 50% match with your competitors, things get a bit more predictable. Then it’s all about building enough links to match your competitors’ anchor text profile.

How to Assess Link Building Requirements


Now that you’re well aware of all the variables that can help you decide the quantity of backlinks, it’s time to get to work. 

Here are some actionable steps you can take to start your link building journey:

Identify the Referring Domain Gap with Competitors

We’ve already discussed how analyzing your competition can help you get a pretty good idea of your link building requirements. Unfortunately, it’s hard to do a one-to-one comparison with other web pages because the authority and relevance of the domains also play a huge role.

But to get started, you should get an idea of the referring domain gap between you and your competitors. Find out the gap in terms of overall domain strength as well the relative number of domains going to that interface and that’ll be your rough target. 

Use Tools Like Ahrefs

To get an accurate sense of metrics like the number of referring domains and relevancy, you can use a couple of tools. One tool that’s widely used in the industry is Ahrefs. 

Ahrefs can give you a rough idea of the number of referring domains pointing to the overall domain and the inner page of the website for the keywords you’re competing for. This provides a rough estimate of how many links your competitors have and how many you need to get to that ranking. 

Consult a Professional Link Building Agency

Matching the number of links may be a good beginners’ strategy, but as you get more sophisticated you’ll understand the importance of variables like domain authority and topical relevance. That’s why link building isn’t only about numbers, it’s a mixture of art and science that creates the perfect backlinking strategy. 

That’s where a professional link building agency like Outreachmama can help you stand out from the rest. Outreachmama’s link auditing services use a proprietary relevance-based link scoring system to set accurate and realistic link building goals for your website.   

Building Links to Homepage Vs. Inner Pages


To understand the difference between building links for your homepages vs. the inner pages, let’s start with an analogy. 

Google is much like a rollercoaster at a carnival that has a minimum number of tickets and a height requirement. The height requirement is analogous to the overall DA while the tickets signify the DA of the inner pages you’re trying to rank.

If you’re really tall, you have a better chance of getting on that ride. This means that websites that have really high DA tend to rank quickly and easily for new content without any link building. Since Google already trusts them and sees them as a reputable resource, they don’t need any links in order to rank. 

So, if you have a highly authoritative site, you might not need any links after all. In case your page isn’t as authoritative as your competitors, you need to turn to the DA of the inner pages. 

Should I Build Links to Homepage or to Inner Pages?

In general, it’s much better to focus on building the DA of your homepage until you have domain authority parity with your main competitors. Once your results for the homepage start to plateau for a given keyword, you can start targeting the inner pages individually.

There was once a time when inner page links used to matter quite a lot. But now Google gives way more weightage to the overall DA of your website.

In short, your goal is to build authoritative demand and the best way to do that is by building authoritative homepage links. 

How Many Backlinks Do I need to Rank: In Closing

Finding the number of backlinks you need to rank is just the beginning of your link building journey. Even reaching the top of Google shouldn’t be your cue to stop building links. 

Link building is an ongoing and dynamic process. Simply setting targets and meeting them isn’t good enough. You need a sustainable link building strategy to build links consistently and remain competitive.

How Many Backlinks Do I Need to Rank?

As you embark on your link building journey with an aim to boost your rankings, the first question you’ll ask yourself is: How many backlinks do I need to rank?  That can be difficult to answer because it entirely depends upon a couple of dynamic variables. You have to figure out how competitive your keyword … Continue reading "How Many Backlinks Do I Need to Rank?"Read More